At first, I thought POINTEN was just another Korean Pop group coming to visit the Philippines – until I realized that there were Filipino members among the group.
POINTEN is the latest addition to the K-Pop craze in the country. They are composed of Yuju, Vicc, Garyn, and Sharien – four cute girls who sing, dance, and act (so says their official press release).
Conceptualized by Chanelle Kim, the GM of Macrolite Corp. (MLC), “a general trading company recognized by the Korean government for its trade activities” – POINTEN is envisioned as a group that will “trail blaze the local music industry more than the other Korean pop groups”.
The group has been performing in various malls and universities all over the country. They have also guested a couple of times on TV and radio. Recently, they also released their first music video for “A Fairy Tale Song” which is part of a debut album that they are officially launching under Sony Music in a free show on Oct. 1, 6pm at SM Mall of Asia Music Hall.
In all fairness to them, I think the girls do have potential as performers. But the music that I’ve heard from them so far has been quite underwhelming. Their sound lacks the dynamics and depth of most K-Pop songs. It has very simple if not spare use of instrumentation – and clearly lacks the synthesized sounds that characterize K-Pop. The lyrics are also quite forgettable. It doesn’t have that sticky factor that makes songs keep playing in your head. We can blame the material, the composer, the musical arranger or whoever – but at the end of the day, the music is just not there.
I totally expected much more considering that they are supposed to be a fusion of popular Korean music and the innate musicality of Filipinos. What I’m hearing from them right now is merely a sad imitation of K-Pop.
One of the key differences between the copycats of K-Pop (and that includes P-Pop, I’m sorry) is training. Then more training. And finally, even more training. K-Pop artists are honed for years in singing, dancing, acting, performing, fashion, and even handling the press before they enter the industry. They even stay in an idol house to create natural chemistry. Just watch He’s Beautiful and you’ll see that it takes a lot of effort.
So anything that tries to shortcut this process simply comes up short.
Thanks to enzovaldez for the cute video.